News
The Lego Movie
Erik Gruenwedel
November 21, 2018
To help market the Feb. 9, 2019 theatrical release of The Lego Movie 2: The Second Part, Warner Bros. Pictures and YouTube will include free streaming access to the original Lego Movie on Black Friday (Nov. 23) embedded in an online ad.
The promotion marks the first time YouTube has rolled out a full-length movie within an ad. For 24 hours, anyone checking out the trailer for the upcoming Lego movie can stream a full-length feature showing of the original film.
To launch their own personal screening, users should enter the YouTube search keyword “Brick Friday” and select the promoted video for The Lego Movie 2: The Second Part at the top of the search results.
The Lego Movie 2: The Second Part stars the voices of Chris Pratt, Elizabeth Banks, Tiffany Haddish, Will Arnett, Stephanie Beatriz, Charlie Day and Alison Brie, among others.
Related Posts
YouTube TV Ups Price, Adds Turner ChannelsGoogle Feb. 14 announced it is adding Turner channels to online TV service, YouTube TV, in addition to raising the subscription price $5 to $40 for new members, effective March 13. Existing $35 monthly subscribers will not see a price…
YouTube Red Expanding to 100 CountriesGoogle’s subscription streaming video service YouTube Red is expanding service to 100 countries – three years after launching in 2015, YouTube CEO Susan Wojcicki told a technology confab. The $9.99 service is currently available in Australia, Mexico, New Zealand and…
YouTube TV Available on Roku DevicesRoku Inc. and YouTube Feb. 1 announced the availability of YouTube TV on select Roku devices, allowing Roku users to stream live sports, local and national news, and shows as they air on live TV. For $35/month following a free…
TiVo Ups Google Deal to Include YouTube TVTiVo Jan. 18 announced an updated patent license agreement with Google that includes the search behemoth’s online television service, YouTube TV. The deal covers Google’s use of TiVo’s technologies worldwide and offers a license for Google’s products and services across Internet-based…
