Super Bowl LVIII (Shutterstock image)
Samba TV: 39 Million U.S. Households Watched Super Bowl LVIII, the Highest Tally in Six Years
February 12, 2024
More than 39 million U.S. homes watched the Kansas City Chiefs repeat as Super Bowl champions following their 25-22 overtime win against the San Francisco 49ers at Super Bowl LVIII Feb. 11 at Allegiant Stadium in Las Vegas, according to new data from Samba TV.
The research firm, which tracks more than 46 million opted-in televisions globally, including 28 million in the United States, said last year’s Super Bowl generated 36.8 million U.S. households.
More than 30.1 million U.S. households watched the 2024 Super Bowl Halftime Show, up 5% from 28.6 million U.S. households for the 2023 Super Bowl Halftime Show.
The Super Bowl audience skewed towards white households (+5% compared to the U.S. overall) and baby boomer A65-74 households (+6% compared to the U.S. overall).
Samba said prebiotic soda Poppi was the most watched ad of the Super Bowl that aired nationally, reaching 29.1 million U.S. households, followed by the first Verizon ad and the Snapchat ad (both of which also reached about 29.1 million U.S. households).
“There were several factors driving unprecedented buzz for the big game, from the record-breaking ad spend to the Taylor Swift effect,” Samba CEO Ashwin Navin said in a statement.
Swift is dating Chief’s player Travis Kelce and cheer him on at the game.