NBC Sports, Peacock Offering Super Bowl LX, Milan Cortina Winter Olympics Live in 4K Ultra High-Definition
January 28, 2026
NBCUniversal will present Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games live all day (Feb. 8) in 4K Ultra HD resolution on NBC Sports and Peacock.
This marks the first time a Super Bowl and Olympic Games will be presented in 4K on the NBC broadcast network and the Peacock streaming service.
The day’s begins with live Winter Olympics coverage starting at 7 a.m. ET on NBC and Peacock, followed by Super Bowl pregame coverage at noon ET, game coverage at 6:30 p.m. ET and finishes with Primetime in Milan beginning at approximately 10:45 p.m. ET — providing viewers with 17 hours of 4K HDR coverage.
Peacock will also debut Multiview in beta on mobile devices during the Games and offer new sharing options for Olympic-related clips and mini-games.
In an industry first, the Multiview feature will extend to mobile, launching in beta for the Winter Games. The four-box vertical display will showcase the top four events at any given time, as well as an event-specific Multiview for curling, all curated by NBC Sports producers.
This builds on Peacock’s February programming that includes Winter Olympics Highlights playlists in vertical video, the new feature Rinkside Live, mini-games and trivia.
Peacock users will be able to share their favorite Winter Olympics Highlight clips and trivia and Prediction Game results with friends and family directly from mobile via text and social networks.
“Peacock is the first streamer to deliver major live sports at this scale, seamlessly presenting many simultaneous events, with millions of people coming to the platform at once, over several days,” Patrick Miceli, chief technology officer for NBCUniversal Media Group and global streaming, said in a statement.
Super Bowl LX will be produced by Rob Hyland and Drew Escoff, an award-winning team who have worked on more than 10 Super Bowls combined. In addition to more than 80 cameras and 150 microphones, NBC will use new technology such as Weather Applied Metrics, which quantifies how past, present and future weather conditions impact the game. Fans will also see a new graphics package.
For the Milan Cortina Winter Olympics, viewers can expect richer storytelling through increased aerial coverage via the more-extensive use of live drones, behind-the-scenes audio from team radio stations — translated live in real-time using AI as needed, and more access to friends and family reactions, including heartrate monitors and corresponding onscreen graphics.
Finally, NBC will produce NBA All-Star Weekend onsite in Los Angeles, with a focus on getting fans closer to the action. New camera angles include additional views of the rim, “super-slo-mo” capabilities on nearly every camera, SkyCam, and Nucleus Pico mini cameras mounted at floor level on the basket stanchion, along with the new Peacock feature Courtside Live.
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