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Nielsen: Super Bowl LIX Reached Record 182.8 Million Viewers Across All Platforms
February 18, 2025
Despite the one-sided score, Super Bowl LIX, broadcast on Fox, Fox Deportes, Telemundo and streamed on Tubi and NFL digital properties across U.S. households, continues to set new viewership benchmarks.
Nielsen Feb. 18 disclosed that the Feb. 9 event reached a record 182.8 million unique viewers who watched the game for at least 1 minute. As previously reported, Super Bowl LIX averaged a record high 127.7 million viewers, using Nielsen’s “Average Minute Audience Metric” across the entirety of the game, according to the data firm’s new Big Data + Panel “Reach” methodology.
The tally surpassed the comparable reach of 182.2 million viewers from last year’s record Super Bowl LVIII.
Following Nielsen’s Out-of-Home expansion, announced earlier this month, and the increased adoption of Big Data + Panel, the company’s updated reach metric replaced the previously used “Total Audience” metric.
The previously reported historical reach of the Super Bowl used Nielsen Total Audience Metric (TA). Nielsen retired TA in January in favor of Big Data + Panel Reach, which it claims measures more precisely Out-of-Home viewing.
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