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AI Hailed as Discovery Solution
September 20, 2023
At last month’s OTT.X Summit, speakers bemoaned the clunky discovery mechanisms for the vast and growing volume of streaming content.
Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment, called the current FAST (free ad-supported streaming TV) system “a big mess.”
“I think we need to give the user a better experience than scrolling up and down,” he said.
He called for discovery to “be more like TikTok.”
Erick Opeka, president and chief strategy officer at Cineverse, agreed that the way TikTok adapts, learns and feeds personalized content is a good model — and that by “leveraging AI” (artificial intelligence) streaming could do the same.
“The current discovery mechanisms are quite antiquated,” he said. “All of the social video platforms are feed-based mechanisms that adapt to your preferences.”
Michele Edelman, head of growth at Premiere Digital, said in the future better discovery will be “dependent on AI search.”
“You’re going to have something called a watch list and everything will be fed to you,” she said.
“You won’t go to the channel; the channel will come to you,” said OTTera’s Larry Schwartz of the discovery future.
Strangely, while much of striking Hollywood is bemoaning the future use of AI in making content, streaming executives are hailing its promise for finding it.
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