Guest Commentary
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Entertainment in a Brand World
For a century, the relationship between brands and entertainment was simply transactional. We called it “the commercial break.” Brands paid for the privilege of interrupting our stories, hoping that a short intrusion would earn enough loyalty to move a product off the shelf. That era is dead. In a world of infinite choice and zero … Continue reading “Entertainment in a Brand World”
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Super Bowl LX, 2026 Winter Olympics, and the New Battleground for Live Sports
Live sports have been steadily moving to streaming, but Feb. 8 may mark a decisive shift. On that day, NBC and Peacock will broadcast both Super Bowl LX and the 2026 Milano Cortina Winter Olympics. For an industry that has long debated whether streaming can support the biggest live sporting events at scale, this month … Continue reading “Super Bowl LX, 2026 Winter Olympics, and the New Battleground for Live Sports”
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Entertainment in a Brand World
For a century, the relationship between brands and entertainment was simply transactional. We called it “the commercial break.” Brands paid for the privilege of interrupting our stories, hoping that a short intrusion would earn enough loyalty to move a product off the shelf. That era is dead. In a world of infinite choice and zero … Continue reading “Entertainment in a Brand World”
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Super Bowl LX, 2026 Winter Olympics, and the New Battleground for Live Sports
Live sports have been steadily moving to streaming, but Feb. 8 may mark a decisive shift. On that day, NBC and Peacock will broadcast both Super Bowl LX and the 2026 Milano Cortina Winter Olympics. For an industry that has long debated whether streaming can support the biggest live sporting events at scale, this month … Continue reading “Super Bowl LX, 2026 Winter Olympics, and the New Battleground for Live Sports”
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CES 2026 Pushes Media and Entertainment Beyond the AI Hype Cycle From Promises to Proof
CES has long been a signal for where technology and media are headed. CES 2026, however, marked a clear turning point for the media and entertainment industry. This year was not about bold promises or speculative roadmaps. It was about delivery. For many media executives, the most meaningful conversations did not take place on the … Continue reading “CES 2026 Pushes Media and Entertainment Beyond the AI Hype Cycle From Promises to Proof”
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Netflix May Buy the IP, But Who Owns the Digital Shelf?
Recent headlines about Warner Bros. Discovery, from the accepted deal with Netflix to a hostile bid by Paramount, have focused on libraries, IP valuation, and the future of individual services. But here’s the question almost no one is asking: if Netflix controls the IP, does that automatically translate to more visibility for Warner Bros. titles … Continue reading “Netflix May Buy the IP, But Who Owns the Digital Shelf?”
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How Streamers Can Win Thanksgiving Week: What CTV Promotions Reveal About the Next Big Battle for Attention
Every November, the entertainment industry hits its version of the Super Bowl. Thanksgiving week is no longer just a retail battleground. It’s one of the most valuable media windows of the year, where live sports, blockbuster streaming premieres, and Black Friday subscription deals converge on the biggest screen in the home: television. According to Samsung … Continue reading “How Streamers Can Win Thanksgiving Week: What CTV Promotions Reveal About the Next Big Battle for Attention”
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FAST 2.0: Programming Channels That Actually Feel Like Television
The next phase of FAST is here — and it’s more than just a playlist with ads. This is FAST 2.0 — where programs are only the anchor, and everything around them brings the channel to life. A FAST 2.0 channel isn’t defined by its movie or TV programming alone. It’s built from the DNA … Continue reading “FAST 2.0: Programming Channels That Actually Feel Like Television”
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Late-Night Talk Shows: More Than a Laughing Matter for U.S. Audiences
Late-night talk shows have been a staple in American viewership for decades, offering topical humor, celebrity guests, musical acts, and a host that viewers welcome into their homes to end their day. Inherently time-stamped content, in an era when viewing is almost exclusively time-shifted, these daily programs have faced viewership declines and challenges on their … Continue reading “Late-Night Talk Shows: More Than a Laughing Matter for U.S. Audiences”
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The Great Media Mashup: From Netflix Binges to TikTok Snippets to an AI ‘Wizard of Oz’
Think back to the last time you mindlessly scrolled through TikTok. You probably saw a highly polished ad seamlessly transition into a raw, funny clip from someone’s kitchen, followed by a snippet of a big-budget movie trailer remixed with a trending sound. That is where we are right now: a fascinating, sometimes chaotic, collision of media … Continue reading “The Great Media Mashup: From Netflix Binges to TikTok Snippets to an AI ‘Wizard of Oz’”
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Grand Theft Auto VI: DEI Stunt or Modern Masterpiece?
Grant Theft Auto VI, slated for May 26 release for both the PlayStation 5 and the Xbox Series X|S, is one of the most expensive, and highly anticipated, video games ever. But the online buzz revolves around one big question mark: Will the game continue the politically rebellious tone of earlier “GTA” games, or follow … Continue reading “Grand Theft Auto VI: DEI Stunt or Modern Masterpiece?”
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The End of Handhelds? Exploring How Smart Glasses With Binocular Displays Will Transform Entertainment
As the horizon of technology continually expands, the imminent evolution in how we interact with digital devices is taking a transformative leap forward. Smart glasses equipped with binocular display systems are emerging not just as a novelty but as a foundational shift in technology. These innovative devices are poised to revolutionize the entertainment industry and … Continue reading “The End of Handhelds? Exploring How Smart Glasses With Binocular Displays Will Transform Entertainment”