Ryan Reynolds, Cailey Fleming in IF
Paramount’s Family Film ‘IF’ Tops Weekend Box Office With $35 Million Opening
May 19, 2024
Paramount Pictures’ family movie IF opened with an estimated $55 million in worldwide ticket sales through May 19, and as the No. 1 film at North American theaters with $35 million. IF is the first major original ‘PG’-rated live-action family film to hit theaters since 2018.
Paramount reported exit polls found that 68% of kids, 34% of the general audience, and 28% of parents found the film exceeded their expectations. With school summer vacation starting this week, the studio expects the John Krasinski-directed movie starring Ryan Reynolds and Cailey Fleming to benefit from strong word of mouth and an extended theatrical run.
Internationally, IF collected an estimated $20 million in ticket sales from 58 territories. The film expanded into 56 markets, including Australia, Brazil, Germany, Italy, Korea, Mexico, Spain, Taiwan, and the United Kingdom, after opening last weekend in France and Belgium. The total international tally stands at $24 million and $59 million globally.
Disney/20th Century Studios’ previous-weekend box office topper, Kingdom of the Planet of the Apes, was the runner-up with $26 million in its second weekend, crossing $100 million in North American revenue and $237.5 million globally.
Lionsgate’s new imagining of The Strangers significantly overperformed expectations as The Strangers: Chapter 1, budgeted at $8.5 million, scared up an estimated $12 million for the weekend in 2,856 locations in North America. Heading into its debut, the film was expected to take in $7 million to $9 million. The film’s marketing was driven by an edgy campaign that led to the menacing Strangers central to the film appearing randomly at events nationwide, including the Trump trial, Times Square, the Miami Heat Playoff Games, Coachella and Stagecoach, as well as being captured on various Ring Cameras around the country.
Universal Pictures’ actioner The Fall Guy, starring Ryan Gosling and Emily Blunt, added $7.1 million in revenue across North American screens and $15.6 million in worldwide ticket sales in its third weekend. The movie has generated $64.5 million in North America and $127.5 million worldwide.