"Bluey"
Nielsen ARTEY Awards: Disney+ Animated Kids Show ‘Bluey’ Most-Streamed Title in 2025, Seth MacFarlane Named Inaugural Streaming Icon of the Year
January 28, 2026
The Australian animated children’s series “Bluey,” exclusively streaming across U.S. household televisions on Disney+, was the most-streamed title in 2025 with 45.2 billion minutes, according Nielsen’s second annual ARTEY Awards.
The runner-up was the long-running medical drama “Grey’s Anatomy,” with 40.9 billion minutes licensed on Netflix, followed by the streamer’s hit fantasy drama “Stranger Things,” which tallied 40 billion minutes.
Named after Nielsen founder Arthur C. Nielsen, the ARTEY Awards (Audience Rated Television Entertainment of the Year) recognize streaming titles with the highest overall viewing time.
In 2025, streaming viewers consumed 16.7 trillion minutes of content, up 19% from 14 trillion minutes streaming in 2024.
Netflix’s original South Korean dystopian game show “Squid Game” finished No. 2 on the originals chart with 22.2 billion minutes. The second season was released at the end of 2024, with the third and final installment following at the end of June 2025. The season appeared in the weekly top 10 rankings 11 times across the year, including two weeks with more than 3 billion viewing minutes.
Top Kids Movie
KPop Demon Hunters — 20.5 billion minutes on Netflix
Following its premiere on Netflix in June, the Sony Pictures Animation production charted in the streaming top 10 in 25 consecutive weeks. Its influence extended beyond the TV set as well, including a platinum soundtrack and a number one single in “Golden.”
Runner-Up: Moana 2 — 9.4 billion minutes on Disney +
The sequel to the most-streamed movie of both 2023 and 2024, Moana 2 landed in the runner-up slot for top kids’ movie of 2025. Both Moana 2 and the original Moana were among the year’s top 10 movies, together accounting for more than 15 billion minutes of viewing in 2025.
Top Streaming Movie — General Audiences
Happy Gilmore 2 — 7.1 billion minutes on Netflix
The long-anticipated sequel to 1996’s Happy Gilmore debuted on Netflix at the end of July 2025, and set a new weekly viewing record for a streaming movie. It was Adam Sandler’s most successful collaboration with Netflix to date from a viewership perspective. And as detailed in Nielsen’s recent Tops of Sports report, the movie’s release may have also provided a lift to PGA Tour viewing as well.
Runner-Up: Wicked — 6.8 billion minutes on Peacock and Prime Video
Wicked first landed on the Streaming Top 10 when it was made available on Peacock in the spring. It later returned toward the end of the year — this time on Prime Video — as sequel Wicked: For Good hit theaters. It was a close second to Happy Gilmore 2 in the overall running, and was one of three movies to clear 2 billion viewing minutes among women 18-49.
Top New Original Drama
“The Pitt” — 11.4 billion minutes on HBO Max
The HBO Max original ER drama hovered just outside the top 10 before entering the chart five times toward the end of its first season’s 15-episode run. The show is one of a handful of shows exclusive to HBO Max that doesn’t also air on HBO’s linear network.
Runner-Up: “The Residence” — 9.5 billion minutes on Netflix
Following its mid-March premiere on Netflix, “The Residence” charted on the streaming top 10 for six consecutive weeks and ultimately totaled more than 9 billion viewing minutes on the year.
Top New Original Comedy
“Running Point” — 5.1 billion minutes on Netflix
Netflix’s sports comedy starring Kate Hudson came out of the gate strong in February 2025, enjoying two consecutive weeks with more than a billion viewing minutes, which helped propel it to the top comedy spot.
“The Four Seasons” — 5 billion minutes on Netflix
Featuring multiple “Saturday Night Live” alumni, the series followed a similar trajectory to “Running Point,” ending the year with 5 billion viewing minutes.
Top New Original Unscripted
“Sean Combs: The Reckoning” — 4.8 billion minutes on Netflix.
True crime is a beloved genre across multiple mediums, and with the Sean Combs’ trial in the headlines for much of the year, the docuseries coincided with public interest. Despite being released late in the year, it racked up nearly 5 billion minutes of watch-time and rose to the top of this category.
Runner-Up: “Million Dollar Secret” — 2.4 billion minutes on Netflix
The streamer stepped further into the mystery game show corner of reality TV with the show, released in March.
Most-Binged Title
“Gunsmoke” — 241 episodes per viewer on Paramount+, Pluto, and Peacock
The venerable western series, which ended in 1975, solidified itself as a streaming staple, more than doubling its total minutes from 10.2 billion in 2024 to 22.5 billion in 2025. A big contributor to the show’s viewership growth is accessibility, as its availability on ad-supported platforms like Pluto enabled fans of the show to stream for free.
Runner-up: “American Dad!” — 143 episodes per viewer on Hulu
While it didn’t reach the same viewing minute total as “Family Guy,” the series was among the top five most-streamed shows by adults 18-34 in 2025.
Finally, writer, director/actor Seth MacFarlane was named Nielsen’s inaugural “Streaming Icon of the Year.”
In 2025, MacFarlane’s catalog of TV series and films generated more than 60 billion viewing minutes across streaming platforms, led by the animated “Family Guy,” the fifth most-watched streaming program overall, and the top streaming show among adults 18-34.
The show charted on Nielsen’s streaming top 10 for 37 weeks in 2025.
Other top-streaming MacFarlane content included “American Dad,” the third-most-watched adult animation streaming title, which ranked fifth among adults 18-34.
MacFarlane’s movies generated nearly 2 billion streaming minutes, including Critics Choice Award Winner The Naked Gun, Ted, Ted 2, A Million Ways to Die in the West and Books of Blood.
Subscribe HERE to the FREE Media Play News Daily Newsletter!