U.S. Cricket Matches to Be Available for Free Streaming on YouTube
February 3, 2026
Willow by Cricbuzz, the destination for live, streaming and on-demand cricket in the United States and Canada, has entered into a partnership with YouTube, allowing fans to watch all four Team USA matches of the ICC T20 World Cup for free on YouTube.
The ICC Men’s T20 World Cup takes place Feb. 7 through March 8.
This will be the first time ever that ICC World Cup matches will be available for consumers across the United States and Canada for free, on the largest global video platform. The Team USA matches will also be available for free for consumers on Willow and Cricbuzz.
Beyond the four USA matches, all the ICC T20 World Cup matches will be available on Willow’s linear channel in the YouTube TV “NFL RedZone with Sports Plus” package and via Willow’s Primetime Channels service accessible from the Willow YouTube channel.
Willow by Cricbuzz is also rolling out an all-new product experience across its website, mobile apps and connected-TV apps, built to be faster, deliver higher-quality video, and make it simpler for fans to access live matches, replays and highlights, according to the company.
Also, for the first time, Willow by Cricbuzz is introducing a creator-led alternate telecast for the ICC Men’s T20 World Cup, offering fans a new way to experience two of the tournament’s biggest matchups. Produced in partnership with Jomboy Media, the alternate telecast will be available for USA vs. India and USA vs. Pakistan and will feature a more conversational, personality-driven approach that blends live reaction, storytelling and expert cricket perspective alongside the traditional broadcast, according to Willow. Fans can watch the alternate telecast on Jomboy Media’s YouTube channel, which reaches more than 2 million subscribers.
“The ICC Men’s T20 World Cup gives fans a chance to experience cricket at a true breakout moment in the U.S.,” Todd Myers, chief operating officer of Willow by Cricbuzz, said in a statement. “More than a decade ago, major ICC World Cup matches in the U.S. required $100-plus pay-per-view access. We helped bring the sport into an affordable monthly subscription, and now we are taking the next step by offering free access to some of the most anticipated matches of the year, alongside new creator-led programming and a viewing experience built for how fans engage with the game today.”
“We’re thrilled to partner with Willow by Cricbuzz to bring T20 World Cup USA cricket matches to YouTube for free, enabling our large audience of passionate sports fans the ability to engage with both the main livestream and an alternative creator-led livestream featuring Jomboy Media,” Marc Hatfield, partnerships manager at YouTube, said in a statement. “Existing and new cricket fans will have the opportunity to hear live commentary with unique perspectives that only the YouTube creator community can deliver.”
As part of its World Cup coverage, Willow by Cricbuzz will make all four guaranteed USA matches widely available across a mix of premium and free platforms in North America. The USA matches — against India (Feb. 7, 8:30 a.m. ET), Pakistan (Feb. 10, 8:30 a.m. ET), the Netherlands (Feb. 13, 8:30 a.m. ET) and Namibia (Feb. 15, 4:30 a.m. ET) — will be distributed across Willow TV (English-language), Willow 2 (Hindi-language), Willow Sports, the company’s free ad-supported streaming (FAST) channel, Willow by Cricbuzz’s website and app, Cricbuzz’s website and app, Willow by Cricbuzz’s YouTube channel, and Willow by Cricbuzz’s DTC streaming service (subscription-based).
To watch the entire World Cup and more, fans can subscribe directly to Willow by Cricbuzz directly or through Amazon, YouTube Primetime Channels, Triller TV and FloSports. Across the full tournament, all 55 matches of the ICC Men’s T20 World Cup will be available in English on Willow TV and the Willow website and apps, with Hindi-language coverage available on Willow 2.
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